Enrollment & curriculum

Program overview

Colode Tocici is a self-paced, written training program covering three connected areas of e-commerce SEO: how product pages should be structured, how category pages should be organized, and how to use search query data to decide what a catalog might be missing.

The program is delivered as a series of modules, each combining explanation, a worked example drawn from an actual store type, and a worksheet meant to be applied to the learner's own catalog. There is no live coaching component and no promise of individualized feedback on a specific store.

Who this is for

The material assumes the learner already runs, or is closely involved in running, an e-commerce store. It is written for stores that are past the initial setup stage but have not yet reached the traffic level where a dedicated SEO hire would typically be considered, roughly under 10,000 monthly visitors.

It assumes basic familiarity with the store's own admin panel and with reading a simple report from Google Search Console or an equivalent tool. It does not assume prior formal SEO training.

Curriculum modules

The program is organized into six modules. Modules build on each other loosely, but each can also be used as a standalone reference once the material has been reviewed once.

Module 1: Product Page Audit Framework

Covers title tag construction, how to identify missing on-page answers to pre-purchase questions, and how specification tables should be formatted so they are useful to both readers and search engines.

Module 2: Category Structure & Consolidation

Covers how to map an existing category tree, identify categories competing against each other for the same terms, and decide where consolidation or expansion makes sense.

Module 3: Search Query Data for Assortment Planning

Covers how to pull and interpret query data from Search Console and on-site search logs, and how to separate genuine unmet demand from noise or seasonal spikes.

Module 4: Internal Linking for Small Catalogs

Covers practical linking patterns between product, category, and guide pages appropriate for a catalog too small to depend on domain authority alone.

Module 5: Technical Basics That Affect Small Stores

Covers duplicate content from variant URLs, pagination handling on category pages, image weight, and how common e-commerce platforms generate default titles and meta descriptions.

Module 6: Measuring Progress Without Paid Traffic

Covers tracking impressions, average position, and click-through rate at the page level, and how to read those metrics over a period of weeks rather than days.

Format & delivery

All material is delivered in written form, accessed online after enrollment. Each module includes a written explanation, an annotated example based on a real store type, and a downloadable worksheet template. There are no scheduled live sessions.

Time commitment

Most learners complete the full set of modules over four to six weeks when working through the material a few hours per week alongside running their store. Because the program is self-paced, there is no fixed deadline for completion.

Before you start

Two things make the worksheets more useful from the first module onward. Access to the store's own admin or CMS, so structural changes described in the material can be tested directly. Access to a search performance tool, such as Google Search Console, so query data referenced in Module 3 is available for the learner's own domain.

Neither is required to begin reading the material, but both are recommended before attempting the worksheets tied to Modules 1 through 3.

Enrollment details

Enrollment is handled by contacting the program directly through the contact page or by email. There is no automated checkout on this site. After reaching out, details on access and next steps are provided by email.